This Astia conference here in NYC is unbelievable. The business we are building will benefit enormously from the wealth of knowledge and experience being bestowed upon Kathy and me.
Steve Blose, team photographer and dad on Kelly's semi-pro soccer team, the North Bay Wave, took fantastic photos of the team on Sunday and left me a voicemail today that we could surely use his photos on our site and in our marketing materials. More importantly, he said and I quote, "I didn't know a site like this existed and it is a dream come true." Kathy and I just got so fired up hearing that. His daughter, Alicia, is a rock star on the BC soccer team and I'm a huge fan of hers. They are good people so his compliment about vivoGS makes me happy.
We're building a consumer brand for this demographic that heretofore hasn't existed. Yes, there are sports brands, and girl brands, and women fitness brands, but no environment to acknowledge teenage and college girls for the "athletes" they are too. I put that in quotes b/c many girls tend to not think of themselves as "athletes" b/c the notion hasn't been very rewarded by society to date.
You can be feminine and attractive and get sweaty and strong too!
We're overwhelmed, having tons of fun and can't wait to see where it takes us.
Onward and upward.
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